Copywriter
What's it like to be a Copywriter?
Copywriters are creative professionals who write compelling and persuasive text for different mediums such as websites, advertisements, brochures and emails. Their main goal is to engage the reader and motivate them to take a desired action, which could be purchasing a product, learning about a service or understanding a new concept. Copywriters may work as freelance contractors, within advertising or digital agencies, or as part of in-house marketing teams in a variety of industries. The role requires a high level of creativity, attention to detail, and the ability to work under tight deadlines. Strong research skills are also important as Copywriters often need to understand complex topics quickly and communicate them in a simple, clear manner.
Tasks and duties
- Creating written content for various purposes such as advertising, websites, emails, social media posts and articles.
- Analysing briefs from clients or managers to understand writing requirements and target audience.
- Researching topics in order to write copy that is accurate, well-informed and pertinent to the subject matter.
- Developing unique, creative ideas and concepts to convey specific messages or call-to-actions.
- Revising, editing and proofreading content to correct errors and apply corporate writing styles.
- Working with other members of a creative agency or marketing team, such as designers and project managers to combine visual and written elements.
Compare your salary
Latest Copywriter jobs on Jobstreet
Skills and experience employers are looking for
